Launches Tracker

Stop Over-Optimizing Your Launch

Most founders obsess over the "perfect launch moment" when they should adapt their strategy to their product stage. Get realistic & actionable tips that work.

The Problem with "Universal" Launch Advice

• 50-step checklists that overwhelm indie hackers
• MVP launches treated like Product Hunt campaigns
• One-size-fits-all advice that ignores context
• Founders spending weeks on launches nobody sees
• Tracking submissions across messy spreadsheets and bookmarks

The Smart Approach

• Match your launch to your goal: MVP feedback vs. first sales vs. growth
• Realistic timelines: 1 week for MVP, not 3 months
• Context-specific tactics: What works for your stage
• No overwhelm: 5-8 focused actions, not 50
• Stay organized: Use Launches Tracker, all in one place

3 Launch Strategies

Choose Your Launch Strategy

Skip the overwhelm. Pick the checklist that matches your product stage and goal.

MVP Launch

1-2 weeks

Goal: Get real feedback as fast as possible

Perfect for: Indie hackers, solo founders, devs with side projects

Build only what's needed to test core value - resist feature creep

Set up simple analytics (see our free startup tools for analytics options)

Create a basic landing page with email capture

Add feedback collection (check our startup tools guide for free options)

Share your progress on Twitter, Indie Hackers, and relevant Reddit

Don't over-design or automate too early - focus on learning

Reach out personally to 10-20 potential users for direct feedback

Document learnings for your next iteration

Stop dealing with scattered bookmarks: use Launches Tracker to stay organised & save time.

Track My MVP Launch

Early Sales Launch

2-4 weeks

Goal: Generate first payments, even symbolic ones

Perfect for: Products already tested with satisfied early users

Set up working payment flow (Stripe, Gumroad, or Lemon Squeezy)

Create clear pricing page and test different offers

Collect testimonials and case studies from beta users

Build simple funnel tracking (signup → trial → paid)

Send personal emails to interested users with special offers

Create urgency with limited-time launch pricing

Iterate fast based on objections and pricing feedback

Track conversion rates and optimize your funnel

Stop dealing with scattered bookmarks: use Launches Tracker to stay organised & save time.

Track My Sales Launch

Full Growth Launch

4-8 weeks

Goal: Scale visibility across major platforms and communities

Perfect for: Stable product with smooth onboarding and paying users

Optimize your Product Hunt listing with compelling assets

Prepare launch assets (demo video, press kit, screenshots)

Reach out to tech journalists and niche community leaders

Plan coordinated social media campaign across all channels

Set up comprehensive tracking dashboards for all metrics

Submit to 50+ startup directories (avoid messy spreadsheets!)

Execute launch day engagement strategy with your community

Follow up with post-launch retention and growth campaigns

Stop dealing with scattered bookmarks: use Launches Tracker to stay organised & save time.

Track My Growth Launch

Launch Recap

MVP

Focus on feedback, not features

First Sales

Prove people will pay

Growth

Scale what's working

Keep track of your launches across 150+ directories
for free & without the overwhelm.

Start Tracking my Launches Browse Free Startup Tools →

"The best launch is the one that gets you feedback fastest." - Every successful founder